Internet market is big; in fact it is huge. Such is an extent of digital market that today every brand no matter big or small is fighting to make its unique space on the virtual world. There is a reason behind this exponential growth of businesses on World Wide Web. Today the numbers of users that are present on World Wide Web are huge. Today, people of all age groups, from all over the world use Internet to browse any information on any subject and this has raised the scope of business like nothing before.
Europe alone contributes to 20.2% of population of the total Internet population all around the world. If we break down this statistics further this is how the figures will look:
To put in simpler words if your business is not on Internet it stands nowhere. There is a tremendous amount of market that can be gauged using proper Digital marketing strategies. Another advantage of being on the internet is that every business starts on an even scale. All you need is to present your brand in a manner that it establishes its presence in a unique way.
Here is another piece of information that will reveal why Internet marketing is so important for your business:
Such is the magnitude of Internet marketing today. Customers have confidence to purchase online. Marketers are using innovative techniques to surpass competition in their particular niche. In Ireland alone more than 55% of people now shop online. Today, the traditional means of marketing is fading away. People value time and internet gives them the option to save it. According to a recent Euro Stat press release, on average, 60% of EU users shop online.
Shopping on internet adds so much value for the customers. First, it saves them time and second it gives them an option to select from multiple choices. To purchase or sell on internet you don’t have to set up any specific appointment. You can choose your location and time and can go ahead with the purchase of products you wish to acquire.
Here is the list of few brands that have made big on the Internet using its resources smartly.
- Amazon (amazon.com): Who doesn’t know about Amazon and the kind of things it had done or is doing on the Internet? In a matter of only 2.9 years this brand was able to mark a sales figure of $100 million. Here is a chart showing an incredible growth of few of the famous internet brands in span of few years.
Source: Securities and Exchange Commission Fillings; McKinsey Analysis (www.mckinseyquarterly.com)
- Plentyoffish.com: This is an online dating shop. Started in 2003, this shop has notched figures like no other dating site has. According to data this site fetched more than 600,000 customers from United States alone. Its owner Markus Frind makes a cool $10,000 a day from Google Advertisements alone. This website shoot up to success ladder in only few years.
- GreekGear.com: This is another amazing internet business that shot up the ladder in few years. The owner of the website Joseph Tantillo runsan online retail shop from where he sells personalized Greek apparel to the market. The business didn’t take long to establish itself and today is garnishing a brilliant $1.9 million annually.
More stories like this are making news all over the internet and this trend is only getting stronger. There are many digital agencies involved in the game today that helps your brand shine online. These companies are well versed with all the technicalities of virtual world and know to how use it to great effects. Good agencies will not only sit and discuss your business idea but will also share their opinions on making it great.
Having a website is not good enough for a brand in a world like today. It needs to pack that extra punch to attract customers. Attractive designs are important but more than that careful research and analysis is necessary. There are many brands that entered the arena with great concepts but were unable to sustain their presence online because of poor marketing strategies. Well-structured Internet marketing is must not only to achieve that valuable position but also to sustain it. All the top brands that are dominating the market place on virtual brand has one thing in common, they never relent in their efforts. These brands consistently work on their market presence and keep adding on to their efforts to make sure they never lose their place.
Internet Marketing is here to stay and grow strong. Therefore, if you are not on web or are not happy with your position on it, it’s high time to reassess your market presence. We hope that through this blog we have been to explain you well the reasons and scope of good marketing presence online. If you have any queries or questions about the topic covered please write to us. Or if you have any business idea on which you need our expertise, please feel free to contact us at: www.rkmarketingltd.com. We always love to hear from our customers and readers.