25 Hot Tips on How to promote your business online

No matter how brilliant or creative your business idea is it cannot survive without proper marketing. Therefore, you need to promote your brand in its best possible way. Here are listed 25 most influential ways of promoting your brand using right marketing skills.

1. Get a website

If your business still doesn’t have a website, please get it now. This is the most crucial thing for the survival of any business in today’s world.As per the statistics given by http://data.worldbank.org/ in year 2013-14 the number of internet users in Ireland alone had gone up to 78.2/per 100 persons. If your brand doesn’t have a website it is missing out on a large chunk of market.

Now, if your budget doesn’t approve an expensive custom design, you can always opt for ‘cost effective templates and themes’. Here is one good source to get some nice and professional themes:http://themeforest.net/. These themes are responsive and can be easily put into work.

2. Target right keywords

You need to select your keywords very smartly. You have search what customers are searching and need to make sure that you are found on those terms. Here are some tips to find right terms for your business. You can use Google ‘Keyword planner’ or http://www.wordtracker.com/ to select best suited keywords for your business. Also, you can check the weightage of your keywords on Google trends to see how much they are trending in the market. If you are searching using Keyword planner, please make sure that you also check the bidding price on it. For example:

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A good bidding price on a keyword reflects its market strength. Higher the price means more are its chances to convert into sales. In the image above, you will see this keyword has good monthly searches, but it doesn’t have good bidding rate. Therefore, it will not be a bad idea to look at some keywords.

3. Cover local listings

If you are a small to medium business size owner and are doing business in your county you need to make sure that you cover it well. You must you register your business in all local directories to get good leads. Searching for these lists is not hard on Google. All you need to do is. Go to Google and type ‘Local listings in + ‘Your county name’

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4. Get Promotional business cards

It is imperative that your brand remains with your customers. Printing promotional business cards is the most effective way of reaching out to them. Good business cards reveal everything about the business without saying a word. You can check some interesting ideas and concepts by clicking these links: http://www.promocards.co.uk and http://www.pitscards.co.uk. Good branding often starts with good business cards.

5. Add personal touch

It is imperative that your brand remains with your customers. Printing promotional business cards is the most effective way of reaching out to them. Good business cards reveal everything about the business without saying a word. You can check some interesting ideas and concepts by clicking these links: http://www.promocards.co.uk and http://www.pitscards.co.uk. Good branding often starts with good business cards.

6. Offer something for Free

It’s a polite way of saying that we care for you. Good companies always have special schemes to delight their customers. You don’t have to go over the top with it but it has to be something that reflects genuine care. For example: If your customers a nominal discount of 10% on a good purchase, they are surely going to appreciate it. Always remember that your customers are your best brand promoters.

7. Donate

Believe it or not but associating with a charitable trust really increases your business creditability. People like to associate with brands that care for other. All top brands you see around are linked to charitable institutions in one way or the other.

Here is a good charity website to associate your brand with: www.Shabracharity.com

8. Promote your brand in every possible way

Make sure you cover every possible opportunity. You can print a brand logo on your car or on your company vehicle. In this way you will carry your brand with you wherever you go. You get some stationary items printed for your brand and can display it in your store or office.

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9. Engage your audience with some kind of contest

You really have to keep your audiences interested in whatever you do. You need to roll timely contest to keep your audiences engaged. Good brands always make sure that keep in news all the time through their offers and contests. Social media platforms especially twitter and Facebook are great mediums for conducting such contest.

10. Get Reviews

Encourage your customers to leave a review. Ask them to rate your services and products. Don’t be discouraged if some of those reviews are negative. Rather, try and answer all the comments. People appreciate honesty. Client Testimonials and reviews go a long way in cementing business reputation. The higher are reviews for a business the more are its chances of performing well in its market.

11. Build authorship

If you are operating your business from web than you need to make sure that you build right authorship for it. You need to use proper snippets to identify yourself with your brand. Customers are always comfortable dealing with people whom they can see. It builds trust and gives assurance that business is sincere in its efforts.

12. Engage with other groups in similar niche

Join as many groups as possible in your similar niche. Take your brand in public domain and encourage people to review it. Appreciate and talk about other brands if you like them and similarly invite them to visit yours to enhance your circle. Google (+) platforms and LinkedIn are good platforms for such kind of brand advertisements.

13. Keep in news through blogs and articles

Share something engaging and interesting with your customers. Give them information that they will love to hear or see. Such kind of promotion always keeps business in news and limelight. Always remember that a smart and engaging article is always forwarded or shared. Therefore make sure that you print something related to your brand that is refreshing and good to read.

14. Add value to your products

We live in a world where competition is stiff and fierce. You need offer your customers more than what they expect. You need to add some value to your products. For example: you are in a restaurant business. Add a small booklet of your best recipes that your customers can get or download for free. People always appreciate if they are acknowledged for their loyalty.

15. Send handwritten notes to your customer thanking them for using your services

This is another way of conveying to your customers that you care. Handwritten thank you notes add to the charm and sincerity of message. It helps in creating that emotional link on which business strives.

16. If in e-commerce stores reach out to affiliates to sell them your products

All top brands do it. Affiliates had contributed majorly in the success of many big brands. If you own an e-commerce store send invites to affiliates. These experts bring customers to your website and are paid only on sales. This is remarkable business exercise, which cannot be missed.

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17. Sell your products on E-bay and Amazon

E-bay and Amazon are one of the largest selling portals in the world. They garner more than million hits a day. You must benefit your brand by joining these platforms. They allocate space to your brand to sell its products. Successful brands all over the world have utilised these spaces to rank up their brands.

18. Try to use social media channels like You Tube

We often tend to underestimate the strength of visual advertisements in marketing. You Tube is second largest search engine after Google. Therefore, it makes all the more sense to advertise your brand using You Tube video. You can easily convey the message of your brand by making a 25-30 second video. Here are some tools that will help you make these videos.

19. Answer queries with personal touch

Personalise your replies to your customers. Don’t let them look as if they are auto generated. Add some personal touch to it. Customised replies always tend to create a better rapport.

20. Get an App

Every business today that is operating online is getting into Apps, and there is a good reason behind it. The smart phones users all over the world are increasing rapidly. As per the estimate by 2016, 60% of the web traffic will come from smart phones. Website serves desktop users well but for smartphone users, Apps are the real deal.

21. Send E-mails

Now, you don’t have to spam your customer’s e-mail, by sending them message on daily basis. Your e-mails should be custom built and must convey the message properly. Sending your customers birthday greetings or Christmas cards is not a bad option either.

22. Don’t indulge in any negative tactics online

You must always run your business on ethical grounds. You must refrain from any unethical means of promotions online. Jeopardising your competitor’s reputation just to give your business an advantage is a negative tactic that should be avoided at all cost. If you are genuine with your customers and pro-active with your marketing, you won’t have to indulge in these tactics.

23. Continue with the process

Marketing is a never ending exercise. You must always make sure that you are inventing creative ways of promoting your brand. Business, especially on internet is evolving every day. Therefore, you must always keep an open eye to it and make the best use of any given opportunity.

24. Use Pay per click campaigns

Google Ad word is another effective way of getting ahead in competition. Since, this is Google’s own self sponsored program; it is bound to give exceptional results. You must make sure that you select right keywords before starting this campaign. A lot of start-ups and small businesses have gained massively because of these campaigns. You can read more about them here:

 http://en.wikipedia.org/wiki/AdWords

25. Conduct Webinars

They another productive way of making your brand presence in the market. These days you can easily create a webinar using Google Hangouts. You can invite people in your circle and tell them about what your product is and how it is useful. These programs are free and can fetch good hype if conducted smartly.

22 thoughts on “25 Hot Tips on How to promote your business online

  1. Hmmm…Interesting post, but I still think there are more than 25 ideas to promote business online. However, I would have loved to read more about how these online webinars are conducted. I have been hearing about them for quite some time, but not sure how they are done. But all in all good post to read, well described.

  2. Very interesting piece. Conducting webinars is something I have not looked into yet. I have heard great things so far about them but as of yet have not watched one. I have found that for my business effect key words made a huge difference. I had key words ranking well but they were not being sourced and with research i was able to find effective key words which has helped my ranking significantly.

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